Marketing, Sales & Customer Service

Business Writing: Advanced

This Business Writing training course (Advanced) is an advanced programme on analysis, optimisation and complex decisions. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK311Level: AdvancedField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Business Writing
  • Apply proven methods and tools for Business Writing to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Business Writing in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsBusiness Writing
  2. Day 2
    Methods, tools and calculationsBusiness Writing
  3. Day 3
    Operation, inspection and performanceBusiness Writing
  4. Day 4
    Risk, troubleshooting and case studiesBusiness Writing
  5. Day 5
    Best practice, assessment and action planBusiness Writing
10-day outline
  1. Day 1
    Principles, terminology and governing standardsBusiness Writing
  2. Day 2
    Methods, tools and calculationsBusiness Writing
  3. Day 3
    Operation, inspection and performanceBusiness Writing
  4. Day 4
    Risk, troubleshooting and case studiesBusiness Writing
  5. Day 5
    Best practice review and mid-course assessmentBusiness Writing
  6. Day 6
    Advanced analysis techniquesBusiness Writing
  7. Day 7
    Digital tools, data and softwareBusiness Writing
  8. Day 8
    Practical labs and simulationsBusiness Writing
  9. Day 9
    Regional benchmarks and lessons learnedBusiness Writing
  10. Day 10
    Capstone project and final assessmentBusiness Writing

Upcoming sessions 2027–2030

CityDatesDuration
Geneva28 Feb 2028 – 3 Mar 20285 days
Abu Dhabi18 Feb 2029 – 22 Feb 20295 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

Related courses

More in this field

See all →

Chat on WhatsApp