Objectives
- Explain the core principles, terminology and governing standards of Brand Management
- Apply proven methods and tools for Brand Management to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Brand Management in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsBrand Management
- Day 2Methods, tools and calculationsBrand Management
- Day 3Operation, inspection and performanceBrand Management
- Day 4Risk, troubleshooting and case studiesBrand Management
- Day 5Best practice, assessment and action planBrand Management
10-day outline
- Day 1Principles, terminology and governing standardsBrand Management
- Day 2Methods, tools and calculationsBrand Management
- Day 3Operation, inspection and performanceBrand Management
- Day 4Risk, troubleshooting and case studiesBrand Management
- Day 5Best practice review and mid-course assessmentBrand Management
- Day 6Advanced analysis techniquesBrand Management
- Day 7Digital tools, data and softwareBrand Management
- Day 8Practical labs and simulationsBrand Management
- Day 9Regional benchmarks and lessons learnedBrand Management
- Day 10Capstone project and final assessmentBrand Management
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Lagos | 21 Jun 2027 – 25 Jun 2027 | 5 days |
| Munich | 15 Nov 2027 – 19 Nov 2027 | 5 days |
| Barcelona | 17 Jan 2028 – 21 Jan 2028 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.
Related courses
More in this field
- Digital Marketing: Applied Workshop
- Strategic Marketing: Applied Workshop
- Sales Management: Applied Workshop
- Key Account Management: Applied Workshop
- Customer Service Excellence: Applied Workshop
- Social Media Strategy: Applied Workshop
- Market Research: Applied Workshop
- Public Relations & Media: Applied Workshop