Objectives
- Explain the core principles, terminology and governing standards of CRM Systems
- Apply proven methods and tools for CRM Systems to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply CRM Systems in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsCRM Systems
- Day 2Methods, tools and calculationsCRM Systems
- Day 3Operation, inspection and performanceCRM Systems
- Day 4Risk, troubleshooting and case studiesCRM Systems
- Day 5Best practice, assessment and action planCRM Systems
10-day outline
- Day 1Principles, terminology and governing standardsCRM Systems
- Day 2Methods, tools and calculationsCRM Systems
- Day 3Operation, inspection and performanceCRM Systems
- Day 4Risk, troubleshooting and case studiesCRM Systems
- Day 5Best practice review and mid-course assessmentCRM Systems
- Day 6Advanced analysis techniquesCRM Systems
- Day 7Digital tools, data and softwareCRM Systems
- Day 8Practical labs and simulationsCRM Systems
- Day 9Regional benchmarks and lessons learnedCRM Systems
- Day 10Capstone project and final assessmentCRM Systems
Upcoming sessions 2027–2030
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.