Objectives
- Explain the core principles, terminology and governing standards of Strategic Marketing
- Apply proven methods and tools for Strategic Marketing to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Strategic Marketing in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsStrategic Marketing
- Day 2Methods, tools and calculationsStrategic Marketing
- Day 3Operation, inspection and performanceStrategic Marketing
- Day 4Risk, troubleshooting and case studiesStrategic Marketing
- Day 5Best practice, assessment and action planStrategic Marketing
10-day outline
- Day 1Principles, terminology and governing standardsStrategic Marketing
- Day 2Methods, tools and calculationsStrategic Marketing
- Day 3Operation, inspection and performanceStrategic Marketing
- Day 4Risk, troubleshooting and case studiesStrategic Marketing
- Day 5Best practice review and mid-course assessmentStrategic Marketing
- Day 6Advanced analysis techniquesStrategic Marketing
- Day 7Digital tools, data and softwareStrategic Marketing
- Day 8Practical labs and simulationsStrategic Marketing
- Day 9Regional benchmarks and lessons learnedStrategic Marketing
- Day 10Capstone project and final assessmentStrategic Marketing
Upcoming sessions 2027–2030
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.
Related courses
More in this field
- Digital Marketing: Leadership Edition
- Brand Management: Leadership Edition
- Sales Management: Leadership Edition
- Key Account Management: Leadership Edition
- Customer Service Excellence: Leadership Edition
- Social Media Strategy: Leadership Edition
- Market Research: Leadership Edition
- Public Relations & Media: Leadership Edition