Marketing, Sales & Customer Service

Sales Management: Leadership Edition

This Sales Management training course (Leadership Edition) is a leadership edition for managers who set direction, budgets and performance targets. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK604Level: Leadership EditionField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Sales Management
  • Apply proven methods and tools for Sales Management to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Sales Management in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsSales Management
  2. Day 2
    Methods, tools and calculationsSales Management
  3. Day 3
    Operation, inspection and performanceSales Management
  4. Day 4
    Risk, troubleshooting and case studiesSales Management
  5. Day 5
    Best practice, assessment and action planSales Management
10-day outline
  1. Day 1
    Principles, terminology and governing standardsSales Management
  2. Day 2
    Methods, tools and calculationsSales Management
  3. Day 3
    Operation, inspection and performanceSales Management
  4. Day 4
    Risk, troubleshooting and case studiesSales Management
  5. Day 5
    Best practice review and mid-course assessmentSales Management
  6. Day 6
    Advanced analysis techniquesSales Management
  7. Day 7
    Digital tools, data and softwareSales Management
  8. Day 8
    Practical labs and simulationsSales Management
  9. Day 9
    Regional benchmarks and lessons learnedSales Management
  10. Day 10
    Capstone project and final assessmentSales Management

Upcoming sessions 2027–2030

CityDatesDuration
London13 Sep 2027 – 17 Sep 20275 days
Tunis21 Aug 2028 – 1 Sep 202810 days
Accra6 Nov 2028 – 10 Nov 20285 days
Istanbul28 May 2029 – 1 Jun 20295 days
Abu Dhabi16 Sep 2029 – 20 Sep 20295 days
Jeddah2 Jun 2030 – 6 Jun 20305 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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