Objectives
- Explain the core principles, terminology and governing standards of Key Account Management
- Apply proven methods and tools for Key Account Management to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Key Account Management in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsKey Account Management
- Day 2Methods, tools and calculationsKey Account Management
- Day 3Operation, inspection and performanceKey Account Management
- Day 4Risk, troubleshooting and case studiesKey Account Management
- Day 5Best practice, assessment and action planKey Account Management
10-day outline
- Day 1Principles, terminology and governing standardsKey Account Management
- Day 2Methods, tools and calculationsKey Account Management
- Day 3Operation, inspection and performanceKey Account Management
- Day 4Risk, troubleshooting and case studiesKey Account Management
- Day 5Best practice review and mid-course assessmentKey Account Management
- Day 6Advanced analysis techniquesKey Account Management
- Day 7Digital tools, data and softwareKey Account Management
- Day 8Practical labs and simulationsKey Account Management
- Day 9Regional benchmarks and lessons learnedKey Account Management
- Day 10Capstone project and final assessmentKey Account Management
Upcoming sessions 2027–2030
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.