Objectives
- Explain the core principles, terminology and governing standards of Digital Marketing
- Apply proven methods and tools for Digital Marketing to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Digital Marketing in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsDigital Marketing
- Day 2Methods, tools and calculationsDigital Marketing
- Day 3Operation, inspection and performanceDigital Marketing
- Day 4Risk, troubleshooting and case studiesDigital Marketing
- Day 5Best practice, assessment and action planDigital Marketing
10-day outline
- Day 1Principles, terminology and governing standardsDigital Marketing
- Day 2Methods, tools and calculationsDigital Marketing
- Day 3Operation, inspection and performanceDigital Marketing
- Day 4Risk, troubleshooting and case studiesDigital Marketing
- Day 5Best practice review and mid-course assessmentDigital Marketing
- Day 6Advanced analysis techniquesDigital Marketing
- Day 7Digital tools, data and softwareDigital Marketing
- Day 8Practical labs and simulationsDigital Marketing
- Day 9Regional benchmarks and lessons learnedDigital Marketing
- Day 10Capstone project and final assessmentDigital Marketing
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Kigali | 26 Jul 2027 – 30 Jul 2027 | 5 days |
| Paris | 27 Mar 2028 – 7 Apr 2028 | 10 days |
| Kigali | 19 Jun 2028 – 23 Jun 2028 | 5 days |
| Geneva | 3 Jul 2028 – 7 Jul 2028 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.