Objectives
- Explain the core principles, terminology and governing standards of Corporate Communication
- Apply proven methods and tools for Corporate Communication to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Corporate Communication in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsCorporate Communication
- Day 2Methods, tools and calculationsCorporate Communication
- Day 3Operation, inspection and performanceCorporate Communication
- Day 4Risk, troubleshooting and case studiesCorporate Communication
- Day 5Best practice, assessment and action planCorporate Communication
10-day outline
- Day 1Principles, terminology and governing standardsCorporate Communication
- Day 2Methods, tools and calculationsCorporate Communication
- Day 3Operation, inspection and performanceCorporate Communication
- Day 4Risk, troubleshooting and case studiesCorporate Communication
- Day 5Best practice review and mid-course assessmentCorporate Communication
- Day 6Advanced analysis techniquesCorporate Communication
- Day 7Digital tools, data and softwareCorporate Communication
- Day 8Practical labs and simulationsCorporate Communication
- Day 9Regional benchmarks and lessons learnedCorporate Communication
- Day 10Capstone project and final assessmentCorporate Communication
Upcoming sessions 2027–2030
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.