Objectives
- Explain the core principles, terminology and governing standards of Corporate Communication
- Apply proven methods and tools for Corporate Communication to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Corporate Communication in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsCorporate Communication
- Day 2Methods, tools and calculationsCorporate Communication
- Day 3Operation, inspection and performanceCorporate Communication
- Day 4Risk, troubleshooting and case studiesCorporate Communication
- Day 5Best practice, assessment and action planCorporate Communication
10-day outline
- Day 1Principles, terminology and governing standardsCorporate Communication
- Day 2Methods, tools and calculationsCorporate Communication
- Day 3Operation, inspection and performanceCorporate Communication
- Day 4Risk, troubleshooting and case studiesCorporate Communication
- Day 5Best practice review and mid-course assessmentCorporate Communication
- Day 6Advanced analysis techniquesCorporate Communication
- Day 7Digital tools, data and softwareCorporate Communication
- Day 8Practical labs and simulationsCorporate Communication
- Day 9Regional benchmarks and lessons learnedCorporate Communication
- Day 10Capstone project and final assessmentCorporate Communication
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Dubai | 3 Sep 2028 – 14 Sep 2028 | 10 days |
| Istanbul | 13 Nov 2028 – 24 Nov 2028 | 10 days |
| Dammam | 14 Apr 2030 – 18 Apr 2030 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.