Objectives
- Explain the core principles, terminology and governing standards of Content Marketing
- Apply proven methods and tools for Content Marketing to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Content Marketing in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsContent Marketing
- Day 2Methods, tools and calculationsContent Marketing
- Day 3Operation, inspection and performanceContent Marketing
- Day 4Risk, troubleshooting and case studiesContent Marketing
- Day 5Best practice, assessment and action planContent Marketing
10-day outline
- Day 1Principles, terminology and governing standardsContent Marketing
- Day 2Methods, tools and calculationsContent Marketing
- Day 3Operation, inspection and performanceContent Marketing
- Day 4Risk, troubleshooting and case studiesContent Marketing
- Day 5Best practice review and mid-course assessmentContent Marketing
- Day 6Advanced analysis techniquesContent Marketing
- Day 7Digital tools, data and softwareContent Marketing
- Day 8Practical labs and simulationsContent Marketing
- Day 9Regional benchmarks and lessons learnedContent Marketing
- Day 10Capstone project and final assessmentContent Marketing
Upcoming sessions 2027–2030
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.