Objectives
- Explain the core principles, terminology and governing standards of Content Marketing
- Apply proven methods and tools for Content Marketing to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Content Marketing in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsContent Marketing
- Day 2Methods, tools and calculationsContent Marketing
- Day 3Operation, inspection and performanceContent Marketing
- Day 4Risk, troubleshooting and case studiesContent Marketing
- Day 5Best practice, assessment and action planContent Marketing
10-day outline
- Day 1Principles, terminology and governing standardsContent Marketing
- Day 2Methods, tools and calculationsContent Marketing
- Day 3Operation, inspection and performanceContent Marketing
- Day 4Risk, troubleshooting and case studiesContent Marketing
- Day 5Best practice review and mid-course assessmentContent Marketing
- Day 6Advanced analysis techniquesContent Marketing
- Day 7Digital tools, data and softwareContent Marketing
- Day 8Practical labs and simulationsContent Marketing
- Day 9Regional benchmarks and lessons learnedContent Marketing
- Day 10Capstone project and final assessmentContent Marketing
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Nairobi | 7 Jun 2027 – 11 Jun 2027 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.