GARNETأكاديمية جارنت · Academyالعربية

Marketing, Sales & Customer Service

Content Marketing: Leadership Edition

This Content Marketing training course (Leadership Edition) is a leadership edition for managers who set direction, budgets and performance targets. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK617Level: Leadership EditionField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house
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Objectives

  • Explain the core principles, terminology and governing standards of Content Marketing
  • Apply proven methods and tools for Content Marketing to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Content Marketing in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsContent Marketing
  2. Day 2
    Methods, tools and calculationsContent Marketing
  3. Day 3
    Operation, inspection and performanceContent Marketing
  4. Day 4
    Risk, troubleshooting and case studiesContent Marketing
  5. Day 5
    Best practice, assessment and action planContent Marketing
10-day outline
  1. Day 1
    Principles, terminology and governing standardsContent Marketing
  2. Day 2
    Methods, tools and calculationsContent Marketing
  3. Day 3
    Operation, inspection and performanceContent Marketing
  4. Day 4
    Risk, troubleshooting and case studiesContent Marketing
  5. Day 5
    Best practice review and mid-course assessmentContent Marketing
  6. Day 6
    Advanced analysis techniquesContent Marketing
  7. Day 7
    Digital tools, data and softwareContent Marketing
  8. Day 8
    Practical labs and simulationsContent Marketing
  9. Day 9
    Regional benchmarks and lessons learnedContent Marketing
  10. Day 10
    Capstone project and final assessmentContent Marketing

Upcoming sessions 2027–2030

CityDatesDuration
Lagos24 Apr 2028 – 28 Apr 20285 days
Geneva24 Dec 2029 – 28 Dec 20295 days
Kigali11 Feb 2030 – 15 Feb 20305 days
Accra14 Oct 2030 – 18 Oct 20305 days
Live Online2 Dec 2030 – 13 Dec 203010 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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