Objectives
- Explain the core principles, terminology and governing standards of Pricing Strategy
- Apply proven methods and tools for Pricing Strategy to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Pricing Strategy in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsPricing Strategy
- Day 2Methods, tools and calculationsPricing Strategy
- Day 3Operation, inspection and performancePricing Strategy
- Day 4Risk, troubleshooting and case studiesPricing Strategy
- Day 5Best practice, assessment and action planPricing Strategy
10-day outline
- Day 1Principles, terminology and governing standardsPricing Strategy
- Day 2Methods, tools and calculationsPricing Strategy
- Day 3Operation, inspection and performancePricing Strategy
- Day 4Risk, troubleshooting and case studiesPricing Strategy
- Day 5Best practice review and mid-course assessmentPricing Strategy
- Day 6Advanced analysis techniquesPricing Strategy
- Day 7Digital tools, data and softwarePricing Strategy
- Day 8Practical labs and simulationsPricing Strategy
- Day 9Regional benchmarks and lessons learnedPricing Strategy
- Day 10Capstone project and final assessmentPricing Strategy
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Geneva | 11 Jan 2027 – 15 Jan 2027 | 5 days |
| Riyadh | 1 Aug 2027 – 5 Aug 2027 | 5 days |
| Dubai | 5 Sep 2027 – 9 Sep 2027 | 5 days |
| Muscat | 17 Jun 2029 – 21 Jun 2029 | 5 days |
| Sharm El Sheikh | 6 Aug 2029 – 10 Aug 2029 | 5 days |
| Nairobi | 20 May 2030 – 24 May 2030 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.