Marketing, Sales & Customer Service

Pricing Strategy: Intermediate

This Pricing Strategy training course (Intermediate) is an intermediate programme that deepens practical skills for practitioners with field experience. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK214Level: IntermediateField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Pricing Strategy
  • Apply proven methods and tools for Pricing Strategy to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Pricing Strategy in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsPricing Strategy
  2. Day 2
    Methods, tools and calculationsPricing Strategy
  3. Day 3
    Operation, inspection and performancePricing Strategy
  4. Day 4
    Risk, troubleshooting and case studiesPricing Strategy
  5. Day 5
    Best practice, assessment and action planPricing Strategy
10-day outline
  1. Day 1
    Principles, terminology and governing standardsPricing Strategy
  2. Day 2
    Methods, tools and calculationsPricing Strategy
  3. Day 3
    Operation, inspection and performancePricing Strategy
  4. Day 4
    Risk, troubleshooting and case studiesPricing Strategy
  5. Day 5
    Best practice review and mid-course assessmentPricing Strategy
  6. Day 6
    Advanced analysis techniquesPricing Strategy
  7. Day 7
    Digital tools, data and softwarePricing Strategy
  8. Day 8
    Practical labs and simulationsPricing Strategy
  9. Day 9
    Regional benchmarks and lessons learnedPricing Strategy
  10. Day 10
    Capstone project and final assessmentPricing Strategy

Upcoming sessions 2027–2030

CityDatesDuration
Jeddah4 Jul 2027 – 8 Jul 20275 days
Sharjah7 Nov 2027 – 11 Nov 20275 days
Sharm El Sheikh5 Jun 2028 – 16 Jun 202810 days
Lisbon1 Jan 2029 – 5 Jan 20295 days
Nairobi5 Feb 2029 – 9 Feb 20295 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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