Objectives
- Explain the core principles, terminology and governing standards of Pricing Strategy
- Apply proven methods and tools for Pricing Strategy to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Pricing Strategy in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsPricing Strategy
- Day 2Methods, tools and calculationsPricing Strategy
- Day 3Operation, inspection and performancePricing Strategy
- Day 4Risk, troubleshooting and case studiesPricing Strategy
- Day 5Best practice, assessment and action planPricing Strategy
10-day outline
- Day 1Principles, terminology and governing standardsPricing Strategy
- Day 2Methods, tools and calculationsPricing Strategy
- Day 3Operation, inspection and performancePricing Strategy
- Day 4Risk, troubleshooting and case studiesPricing Strategy
- Day 5Best practice review and mid-course assessmentPricing Strategy
- Day 6Advanced analysis techniquesPricing Strategy
- Day 7Digital tools, data and softwarePricing Strategy
- Day 8Practical labs and simulationsPricing Strategy
- Day 9Regional benchmarks and lessons learnedPricing Strategy
- Day 10Capstone project and final assessmentPricing Strategy
Upcoming sessions 2027–2030
| City | Dates | Duration |
|---|---|---|
| Alexandria | 3 Jan 2028 – 14 Jan 2028 | 10 days |
| Lisbon | 10 Apr 2028 – 14 Apr 2028 | 5 days |
| Barcelona | 7 Oct 2030 – 18 Oct 2030 | 10 days |
| Rome | 7 Oct 2030 – 11 Oct 2030 | 5 days |
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.