Marketing, Sales & Customer Service

Pricing Strategy: Foundations

This Pricing Strategy training course (Foundations) is an entry-level programme that builds a solid working understanding for newcomers and cross-functional staff. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK114Level: FoundationsField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house

Objectives

  • Explain the core principles, terminology and governing standards of Pricing Strategy
  • Apply proven methods and tools for Pricing Strategy to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Pricing Strategy in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsPricing Strategy
  2. Day 2
    Methods, tools and calculationsPricing Strategy
  3. Day 3
    Operation, inspection and performancePricing Strategy
  4. Day 4
    Risk, troubleshooting and case studiesPricing Strategy
  5. Day 5
    Best practice, assessment and action planPricing Strategy
10-day outline
  1. Day 1
    Principles, terminology and governing standardsPricing Strategy
  2. Day 2
    Methods, tools and calculationsPricing Strategy
  3. Day 3
    Operation, inspection and performancePricing Strategy
  4. Day 4
    Risk, troubleshooting and case studiesPricing Strategy
  5. Day 5
    Best practice review and mid-course assessmentPricing Strategy
  6. Day 6
    Advanced analysis techniquesPricing Strategy
  7. Day 7
    Digital tools, data and softwarePricing Strategy
  8. Day 8
    Practical labs and simulationsPricing Strategy
  9. Day 9
    Regional benchmarks and lessons learnedPricing Strategy
  10. Day 10
    Capstone project and final assessmentPricing Strategy

Upcoming sessions 2027–2030

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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