Objectives
- Explain the core principles, terminology and governing standards of Event Management
- Apply proven methods and tools for Event Management to real workplace situations
- Analyse performance data to find risks, gaps and improvement opportunities
- Compare your practice with international benchmarks and regional case studies
- Build a practical action plan to apply Event Management in your organisation
Who should attend
Marketing, sales, communications and customer service teams.
Course outline — 5 days
- Day 1Principles, terminology and governing standardsEvent Management
- Day 2Methods, tools and calculationsEvent Management
- Day 3Operation, inspection and performanceEvent Management
- Day 4Risk, troubleshooting and case studiesEvent Management
- Day 5Best practice, assessment and action planEvent Management
10-day outline
- Day 1Principles, terminology and governing standardsEvent Management
- Day 2Methods, tools and calculationsEvent Management
- Day 3Operation, inspection and performanceEvent Management
- Day 4Risk, troubleshooting and case studiesEvent Management
- Day 5Best practice review and mid-course assessmentEvent Management
- Day 6Advanced analysis techniquesEvent Management
- Day 7Digital tools, data and softwareEvent Management
- Day 8Practical labs and simulationsEvent Management
- Day 9Regional benchmarks and lessons learnedEvent Management
- Day 10Capstone project and final assessmentEvent Management
Upcoming sessions 2027–2030
No public session is listed yet. We can run this course in any city on your dates, online, or at your company.