GARNETأكاديمية جارنت · Academyالعربية

Marketing, Sales & Customer Service

Event Management: Leadership Edition

This Event Management training course (Leadership Edition) is a leadership edition for managers who set direction, budgets and performance targets. It combines international standards with practical cases from the Gulf, Africa and Europe.

Code: MK612Level: Leadership EditionField: Marketing, Sales & Customer ServiceFormats: 5 or 10 days · classroom, online, in-house
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Objectives

  • Explain the core principles, terminology and governing standards of Event Management
  • Apply proven methods and tools for Event Management to real workplace situations
  • Analyse performance data to find risks, gaps and improvement opportunities
  • Compare your practice with international benchmarks and regional case studies
  • Build a practical action plan to apply Event Management in your organisation

Who should attend

Marketing, sales, communications and customer service teams.

Course outline — 5 days

  1. Day 1
    Principles, terminology and governing standardsEvent Management
  2. Day 2
    Methods, tools and calculationsEvent Management
  3. Day 3
    Operation, inspection and performanceEvent Management
  4. Day 4
    Risk, troubleshooting and case studiesEvent Management
  5. Day 5
    Best practice, assessment and action planEvent Management
10-day outline
  1. Day 1
    Principles, terminology and governing standardsEvent Management
  2. Day 2
    Methods, tools and calculationsEvent Management
  3. Day 3
    Operation, inspection and performanceEvent Management
  4. Day 4
    Risk, troubleshooting and case studiesEvent Management
  5. Day 5
    Best practice review and mid-course assessmentEvent Management
  6. Day 6
    Advanced analysis techniquesEvent Management
  7. Day 7
    Digital tools, data and softwareEvent Management
  8. Day 8
    Practical labs and simulationsEvent Management
  9. Day 9
    Regional benchmarks and lessons learnedEvent Management
  10. Day 10
    Capstone project and final assessmentEvent Management

Upcoming sessions 2027–2030

CityDatesDuration
Sharm El Sheikh13 Sep 2027 – 17 Sep 20275 days
Dubai4 Feb 2029 – 8 Feb 20295 days
Jeddah16 Sep 2029 – 20 Sep 20295 days
Riyadh19 May 2030 – 30 May 203010 days
Doha15 Dec 2030 – 19 Dec 20305 days

No public session is listed yet. We can run this course in any city on your dates, online, or at your company.

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